I remember Bill Gates once said, “Robotics and other combinations will make the world pretty fantastic compared with today”
Looks like this seems more real and natural now.
We can see technology changing every day, automation has become new normal.
Automation is highly effective if planted well in the marketing process, from the business perspective you can gain more for less.
In recent times, Chatbot is becoming more popular as a form of automation.
A chatbot is a software used for online chat conversations, it can automate conversations and interact with people through messaging platforms.
You can easily build it based on your needs and then let it act on its own.
Just program the bot based on your requirements and it will act accordingly. This saves time and fruitful for your business.
We say finance is the bloodstream of any business, here chatbots are usually cheap to set up and run.
You can easily program them and run them at a lesser expense.
Let us now explore certain ways how you can boost your customer support plan with Chatbot :
Talk with your customers as they visit your website.
Website first impression matters, make them count.
Once a person visits your website, he might have some questions about your products or services, he will need to have a better understanding of your brand and may demand more information apart from the content which is already available.
Here, the chatbot has steps in.
You can set up a chatbot to help your customer and answer all the questions.
With a chatbot, the scope of error is less and the conversion more effective comparatively.
J.D. Power found that Chatbot has become the leading digital contact method for online customers, as a staggering 42% of customers prefer Chatbot.
You can name your bot and also add a default picture, this makes your customer feel that they are having a real-time conversation with an actual person on the other end.
Lead management is now easy
Managing your leads is a tough task, you need to invest a lot of time.
Bots can manage your leads efficiently.
You can program certain sets of questions to identify where your customer lies on the sales graph.
Generally, the bot looks like a live chat box, the customer will feel like they are talking to a natural person from the company.
Talking on a live chat is now common for users who are used to it.
Here chatbot drives the customer towards what he is looking for in terms of the products or the services. However then your sales team can take over from there.
Chatbot can easily gel up with your current lead generation plans.
Personalization count for much
Clients love personalization in all cases.
In case you’re not giving that personalised experience, you could be missing out to your rivals.
It’s much simpler than it appears to utilize bots for personalization.
According to the surveys, 74% of users prefer chatbots while looking for answers to simple questions.
The chatbots are programmed to collect some information from the customer and provide personalised experience accordingly.
Sell products through Chatbot itself
The bot communicates with the Customer to track down the correct item, and the he can even go to the checkout directly from the bot interface.
The bot will not any robotic sounding questions, it will be as simple as normal conversation relating to gender, size or preferences.
From a marketing point of view, this is great. Your clients direct themselves through the business channel.
In the event that you truly need to go the additional mile, you can utilize a Royalty program related to the bot.
That is even less work for you to manage.
The bot does basically the entire advertising and deals, and you never need to step in and do anything yourself.
The Bottom line
We can use Chatbot to automate our marketing process which can be beneficial for your business. You must have better understanding of your customer requirements and plan in the same direction only then using bots you can play your card well.