Instagram is a free online photo-sharing app and social networking site. Instagram helps users to edit and upload photos and short videos using a mobile Mobile app Users can add a caption for each of their posts and use
hashtags and location-based geotags to index those posts and allow them searchable by other users within the application.
While the original Instagram format was a lot simpler than the one you see today, the idea is still the same. Videos posted on Instagram used to restrict to 15 seconds in duration; video posts may be much longer today.
More than 25 million businesses worldwide are already using Instagram for customers, and more than 200 million people visit at least one company profile each day.
While Facebook focuses on connecting people with family and friends content, Instagram has become a “new home for brands” where loyalty is high, followers are brand-loyal, and procure legitimate business goals.
Instagram has rapidly developed to become one of the most successful interactive platforms and, depending on your industry is likely one of the most promising for businesses.
Here are some of the many reasons why you should use Instagram as a marketing tool for your business
- Instagram places visual content in the first place.
- Instagram is less jumbled.
- Limits of characters are not a major issue.
If you’re serious about Instagram and having a strong growth strategy for it, you have to use it.
Understanding what you want to do by using Instagram for business is the first step in creating a successful Instagram strategy. Knowing your priorities keeps you on track and helps you to concentrate all your energies on achieving real business objectives.
The first thing you need to concentrate on is providing a good image of your company’s profile picture. Your logo is the most suitable here.
You also have the chance to provide a short description to let fans and followers know a little better about your company image, what you have to give, and what you aim for.
You will have another section in your profile to connect your company’s website were allowing users to find details if they want to do so.
Establishing objectives will help you identify a plan and create content that will increase your chances of hitting certain targets. Here are some common goals that business is striving to achieve with Instagram marketing.
- Highlighting products and/or services
- Build a Community
- Improve brand loyalty
- Advertising potential customers
- Raise brand awareness
- Display company culture and values
- Post company news and updates
Content is the core of any social media strategy. Each company, no matter its size, industry or location has a whole host of potential content that can post through Instagram.
Instagram’s popularity, however, relies on more than just publishing a few great-looking images or videos. It is also important to have a clear vision, a clear visual style, knowledge of your target audience, and, ultimately, reliability.
With these elements combined, Instagram has the potential to deliver huge results to your company.
Continuity is important; style guides can include everything from the actual design and layout of posts to the hashtags that will accompany them. Allow each of the below to help you create a sort of branded” style” for your account
Hashtags make it possible for Instagrammers to explore new content and accounts to follow as well as act as a way to bring fun and relevance to their posts.
Stay informed about trending hashtags so that you can add them to your posts and attract a larger audience than those that already follow you.
Engage your followers by simply asking open-ended questions where they are more likely to comment.
Your Instagram followers themselves will help to provide a useful wealth of content. More significantly, though, this type of content is generally considered to be more authentic and less sluggish, thus leading to a higher ROI.
Be sure to show love to your followers. Don’t be afraid to follow your back when someone approaches you. It indicates that you value the interest they have taken in you and that you are still interested in your consumers.
Instagram is a virtual storyboard to unfold to your customers. It’s never easy to build a loyal follow-up on any channel, but with the right approach and a bit of experimentation, you’ll soon find the right approach for your product.
If you follow these guidelines and use Instagram wisely, it can have a major impact on your profile, brand awareness, reach, and eventually your business revenue.
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